Top 5 Reasons You Should Not Buy Symantec Products Based on Trust

I’m not going to sugar coat this one – Symantec has lost my complete trust. And guess what folks, I’m not alone in feeling this way thanks in part to their new PR spin trying to make up for their mistake in April 2012.

Let me give you a little background here first. In April 2012, Symantec (who owns Norton and VeriSign) made the decision to brand these two PRODUCTS with the Norton Secured Seal. The problem here is that the VeriSign product is much better and their seal is much more trustworthy with computer users across the world. So after Symantec made this decision, the result was anytime a consumer logged on, they couldn’t tell the difference between a Norton secured site or a VeriSign secured site. 

And when people make the decision to buy stuff – this is kind of important. 

Ever since then, Symantec has realized that their choice to conduct business in this manner failed. Several top retailers have insisted that they needed to have the VeriSign Checkmark on their page and that Symantec make that change. However, Symantec accomplished this by partnering with another company to replace that checkmark – making the process extremely complex and simply non-trustworthy. 

So, here are five reasons why you should simply avoid using Symantec products.

1. No reliability in the software; when you order a VeriSign product, how will you know that the software is actually VeriSign and not Norton? Because of the packaging or because the certificate says so? When a company purchases a better company, traditionally they use the cheap product and use the quality brand. 
   
   
2. No reliability in the certificate; if you purchase a VeriSign Certificate and when you upload the program it shows as Norton, are you really getting what you paid for? Quick answer – NO you’re not. 
   
   
3. No trust in their business ethics; if Symantec made the decision to put an inferior and less trustworthy brand logo like Norton’s Secured Seal on a high-quality brand like VeriSign’s software – how can this company be trusted to deliver quality in any capacity? 
   
   
4. No Trust in their public statements; after they made the decision to change the VeriSign check mark to Norton, several top retailers demanded that they make the change back to VeriSign thanks to loss of sales and consumer confidence in the retailer’s business decision making. How did Symantec reply publicly – they are stating that these retailers SWITCHED TO VERISIGN; when in fact they had VeriSign all along. In short – they are lying to the public with PR spin. 
   
   
5. No trust in their management – simply put, the decision to replace the VeriSign checkmark with the inferior Norton brand was made at the top level. This means they calculated this strategy, spent the money and time on the change and implemented it without asking their customers. How is this good business?

Simply put, Symantec made a poor decision back in April of 2012. And if they would simply come out and say, “ya know what – we screwed the pooch,” I’m certain most computer users would forgive them. But, they haven’t – they won’t and as a result, more people will continue to NOT TRUST them and switch to other and more reliable SSL Certificate providers.