They say that money makes
the world go round. This is definitely true when it comes to the
online marketplace. And it seems that the lack of money can also
cause a few major retailers to make personal changes to fix a major
mistake by one of their providers – Symantec.
Am I the only one who
finds it ironic that several online companies are making the personal
decision to display the VeriSign Checkmark back on their websites? In
case you have been hiding under a bus for the past few months, back
in April of 2012 Symantec (the people who own Norton and VeriSign
Online Security programs)...
Wednesday, October 17, 2012
Top 5 Reasons You Should Not Buy Symantec Products Based on Trust
I’m not going to sugar
coat this one – Symantec has lost my complete trust. And guess what
folks, I’m not alone in feeling this way thanks in part to their
new PR spin trying to make up for their mistake in April 2012.
Let me give you a little
background here first. In April 2012, Symantec (who owns Norton and
VeriSign) made the decision to brand these two PRODUCTS with the
Norton Secured Seal. The problem here is that the VeriSign product is
much better and their seal is much more trustworthy with computer
users across the world. So after Symantec made this decision, the
result was anytime...
Tuesday, October 16, 2012
Let the PR Spin Commence – Symantec’s recent PR push on VeriSign Users
Everybody loves a good
spin on things – don’t they? I mean with the Presidential debates
being on TV recently and each political party trying to tell us how
their candidate won the debate and others in the media spinning a
news story to enhance a companies or individual’s reputation, it
seems everywhere you turn a news story is being spun. And sadly, this
usually means that the source of the spinning is less than
trustworthy.
Engage Symantec and their
recent spin-job on why several major retailers have insisted on
replacing the Norton Secured Seal (which replaced the VeriSign
Checkmark...
How Symantec’s Norton Seal Debacle Impacts the Sports Industry
Raise your hand if you
purchase sports apparel online.
If you are like the other
7 million consumers and sports fans that are holding their hands high
in support of purchasing products of their favorite sports teams
online, then you understand that shopping online is all about trust.
And up until recently, their decision to buy products from companies
who proudly showcase the VeriSign Checkmark of security was a
no-brainer decision based on the quality of that software and the
reliability of that checkmark of approval.
But that all ended in
April of 2012.
It was at this...
How Symantec’s Decision to Change VeriSign Checkmark Affects the Music Industry
Let’s be honest for a
second – everybody loves their music across the globe. Whether you
are a fan of country, rock and roll, and hip-hop or are an Electric
Dance Music fan, the music industry truly captures our imagination
and our pocketbooks. Every day nearly 20 million people across the
globe download music or purchase music industry related merchandise
through traditionally reliable websites. However, product sales have
slowly decreased in recent months and many music executives struggle
to figure out why this is the case.
If you ask me – it has
nothing to do with the industry; it has...
How Office Max Ignored Symantec’s Decision to Change VeriSign Checkmark to Norton
Have you ever seen a retail giant give
a computer software giant the ‘finger’?
That’s pretty much the message sent
from the folks at Office Max to Symantec after they made the decision
in August of this year to place the VeriSign Checkmark on their
company shopping cart; providing consumers with increased confidence
in knowing that the website they are using is safe and secure. Now
how does this mean that Office Max is telling Symantec to screw off
you ask? Well, let me fill you in on the back-story.
Back in April of 2012, Symantec (who is
the parent company of both the Norton and...
Do You Trust your SSL Certificate? – I Don’t thanks to Symantec
There has been a lot of
discussion lately about the integrity of the entire SSL Certificate
industry thanks in part to Symantec’s decision to cheapen the trust
level of one of their best products – VeriSign’s SSL Certificate
software.
In case you’ve lived
under a rock for the past few months, back in April of this year,
Symantec, who owns both Norton and VeriSign SSL Certificate software
products made the decision to change the highly regarded VeriSign SSL
Checkmark of approval to the less-than-reliable Norton Secured Seal.
This decision instantly caused a panic for those who take internet
security...
A Regular Guy’s Take on the Hate Norton Debate
It seems that everywhere
you turn these days there is some highly-charged computer geek who is
spouting out tons of internet jargon explaining the technical
language in regards to the Hate Norton debate. Sadly – I don’t speak
that language, so the message has pretty much gone lost in
translation.
However, the one language
I do comprehend pretty well is the language of trust in regards to
why I rely on a strong SSL Certificate to conduct my online shopping.
Whether I’m shopping for Christmas presents for the family or
trying to buy some cool products I can only get online, the most
important...
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